top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Innovative Heated Eyelash Curler Pitch Deck for Shiseido

Project type

Product Innovation & Beauty Tech Development

Date

May 2021

Location

Los Angeles

Role

Product Concept Developer

I developed a compelling pitch deck for an innovative product concept: a heated eyelash curler designed for Shiseido. This revolutionary device offers consumers a sleek, precision-driven tool that delivers long-lasting, beautifully curled lashes with ease, transforming their beauty routine.

Project Overview:
• Product Conceptualization: Created a vision for the heated eyelash curler with an emphasis on cutting-edge technology, ergonomic design, and superior performance.
• Strategic Communication: Effectively articulated the unique selling points of the product, showcasing its benefits and market potential.
• Market Research Insights: Included data-driven market analysis to support the product’s relevance and potential impact in the competitive beauty industry.
• Business Case Development: Built a clear and compelling business case to demonstrate the product’s profitability and market demand.

Key Highlights:

✅ Captivating Visuals: Designed visually engaging slides that captured the product’s sleek aesthetic and innovative features.
✅ Brand Alignment: Ensured that the product concept aligned with Shiseido’s brand values of innovation, quality, and excellence in beauty.
✅ Forward-Thinking Strategy: Demonstrated an ability to drive product development strategies that push the boundaries of the beauty industry.
✅ Clear & Impactful Presentation: Delivered a concise and persuasive pitch that captured the attention of key stakeholders.

This pitch deck exemplifies my ability to conceptualize, articulate, and present innovative ideas, driving forward-thinking product development strategies for renowned beauty brands like Shiseido.

Created By Cass Kunselman 2025

bottom of page