New Product Development & Market Entry Strategy

In collaboration with a dedicated work group, I led the development of a comprehensive report aimed at orchestrating a successful new product launch for Scrub Daddy. Our goal was to create a strategic plan that would captivate consumers and drive market success while staying true to the brand’s ethos.

Project Overview:
• Creative Brief Development: Crafted a detailed creative brief outlining key messaging, target demographics, and visual direction to ensure alignment with the brand identity.
• Comprehensive Source Book: Curated an extensive source book containing bill of materials (BOMs), timelines, quotes, mockups, and cost of goods sold (COGS) data to streamline the launch process.
• Strategic Planning: Established a step-by-step product launch strategy with a focus on precision, organization, and attention to detail.

Key Highlights:

✅ Market-Driven Approach: Focused on key messaging and visuals designed to resonate with target audiences and strengthen brand appeal.
✅ Cost-Effective Execution: Compiled detailed BOMs and COGS data to ensure a clear understanding of production costs and profitability.
✅ Seamless Project Coordination: Managed timelines and deliverables to ensure all aspects of the launch were executed smoothly.
✅ Brand Alignment: Maintained consistency with Scrub Daddy’s brand ethos, emphasizing quality, innovation, and consumer engagement.

This new product launch strategy represents a perfect blend of creativity, strategic planning, and meticulous attention to detail, setting the stage for Scrub Daddy’s continued success in the market.