Brand Positioning & Retail Implementation for Dermalogica

Over the course of six months, I collaborated with a dedicated work group on a comprehensive research and design project for Dermalogica, leading to successful implementation in Sephora and Ulta stores nationwide.

Project Overview:
• In-Depth Market Research: Conducted surveys, in-person research, and statistical analysis to understand consumer preferences and market trends in the skincare industry.
• Creative Design Development: Crafted innovative design concepts aimed at reaching new audiences and enhancing Dermalogica’s presence in the highly competitive retail market.
• Data-Driven Solutions: Utilized insights from extensive research to inform and refine design strategies that aligned with consumer needs and brand objectives.

Key Highlights:

✅ Collaborative Effort: Worked closely with a team to analyze data, brainstorm solutions, and refine designs for maximum impact.
✅ Innovative Brand Positioning: Contributed to design concepts that elevated Dermalogica’s brand visibility and appeal within Sephora and Ulta retail spaces.
✅ Strategic Implementation: Played a role in executing a seamless rollout, ensuring that the concepts translated effectively to the retail environment.
✅ Impactful Results: Witnessed the tangible success of the project through its implementation in major beauty retailers, validating the effectiveness of our work.

Being involved in every stage of this project—from research to design to execution—was an incredibly fulfilling experience. This collaboration not only met but exceeded expectations, contributing to the ongoing success and growth of one of the most respected brands in the skincare industry.