Fall Collection 2024

I led the complete redesign of this website to refine its visual identity and establish a stronger brand presence following the transition from BloomNation. The objective was to create a more modern, artistic, and engaging platform while seamlessly integrating Fall floral arrangements. This marked the first independent website launch, executed within an accelerated one-week timeline from concept to photography, editing, and final implementation.

Project Overview:
• Brand Evolution: A strategic shift toward a more elevated and stylized aesthetic.
• Target Audience: Younger consumers seeking affordable, artistic floral arrangements.
• Competitive Insights: Consumers favor websites with staged product photography that highlights scale and premium quality.
• Brand Tone: A balance of sophistication and warmth high-end yet approachable, without an overly corporate feel.

Key Updates & Features:

✅ New Product Photography: Captured and edited 20 Fall and classic floral arrangements.
✅ Custom Backgrounds: Experimented with three background styles, finalizing a hand-painted warm brown to enhance color vibrancy.
✅ Website Optimization: Updated all product visuals and descriptions to reflect the brand’s evolving identity.
✅ Full Creative Execution: Successfully conceptualized, photographed, edited, and launched the website within one week.

This redesign represents a pivotal moment in the brand’s evolution, establishing a foundation for future growth and a stronger digital presence. The result is a visually compelling, high-quality platform that resonates with the target audience and sets the stage for ongoing brand development.