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Innovative Heated Eyelash Curler Pitch Deck for Shiseido
Project type
Product Innovation & Beauty Tech Development
Date
May 2021
Location
Los Angeles
Role
Product Concept Developer
I developed a compelling pitch deck for an innovative product concept: a heated eyelash curler designed for Shiseido. This revolutionary device offers consumers a sleek, precision-driven tool that delivers long-lasting, beautifully curled lashes with ease, transforming their beauty routine.
Project Overview:
• Product Conceptualization: Created a vision for the heated eyelash curler with an emphasis on cutting-edge technology, ergonomic design, and superior performance.
• Strategic Communication: Effectively articulated the unique selling points of the product, showcasing its benefits and market potential.
• Market Research Insights: Included data-driven market analysis to support the product’s relevance and potential impact in the competitive beauty industry.
• Business Case Development: Built a clear and compelling business case to demonstrate the product’s profitability and market demand.
Key Highlights:
✅ Captivating Visuals: Designed visually engaging slides that captured the product’s sleek aesthetic and innovative features.
✅ Brand Alignment: Ensured that the product concept aligned with Shiseido’s brand values of innovation, quality, and excellence in beauty.
✅ Forward-Thinking Strategy: Demonstrated an ability to drive product development strategies that push the boundaries of the beauty industry.
✅ Clear & Impactful Presentation: Delivered a concise and persuasive pitch that captured the attention of key stakeholders.
This pitch deck exemplifies my ability to conceptualize, articulate, and present innovative ideas, driving forward-thinking product development strategies for renowned beauty brands like Shiseido.































