Social Media Growth & Pinterest Launch

As a company known for luxury weddings and high-profile events, expanding our digital presence was essential to increasing visibility and engagement. While we had a strong Instagram following, our engagement metrics weren’t aligning with our audience size. To bridge this gap, we launched a Pinterest strategy in September 2024, creating a unified social media presence that better reflects our brand and drives organic discovery. Additionally, I created and designed custom content for social media, ensuring our visuals were both engaging and on-brand.
Project Overview:
• Optimized Social Media Strategy: Focused on aligning all platforms for a cohesive brand experience.
• Pinterest Launch & Growth: Created and curated content that generated 30K+ monthly views within the first month.
• Luxury Event & Wedding Market: Positioned our brand within Pinterest’s highly active wedding and event planning space, a crucial platform for our target audience.
• Content Creation & Design: Developed visually compelling graphics, Instagram stories, and Pinterest pins to enhance engagement and brand consistency.
Key Highlights:
✅ Winter Collection Strategy: Uploaded and edited styled home-setting content to showcase florals in real-life environments, making them more relatable and aspirational.
✅ Increased Engagement: Improved Instagram strategy while integrating Pinterest as a key traffic driver.
✅ Influencer & Content Integration: Developed a plan to align behind-the-scenes content and influencer partnerships for stronger audience reach.
✅ Custom Social Media Designs: Created on-brand social graphics, story templates, and Pinterest visuals to enhance brand recognition and engagement.
✅ Advocating for Change: Though not fully in charge of social media, I pitched, strategized, and engaged in every step of this transformation, including leading the push for a Pinterest presence.
By modernizing our social media strategy and incorporating visually impactful, custom-designed content, we strengthened our digital footprint and ensured our brand remains top-of-mind for luxury event inspiration across multiple platforms.