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Spring 2025
Date
March 2025
Location
Los Angeles
Role
Project Lead, Stylist, Editor
Project type
Photography, Editing, Design
This seasonal floral collection was designed, executed, and launched in just three days, creating a cohesive visual aesthetic for the website during the slower sales period. The goal was to refresh the site with seasonally available flowers (March to May) while maintaining a strong brand identity and visual storytelling.
Project Overview:
• Fast-Paced Execution: Pitched, shot, edited, and launched the full collection within a tight three-day turnaround.
• Cohesive Brand Aesthetic: Created a consistent, polished look across the website to maintain engagement during a slower sales season.
• Seasonally Available Florals: Curated designs using flowers that are naturally available from March to May, ensuring realistic and accessible offerings for customers.
Key Highlights:
✅ Creative Direction & Pitch: Developed a strategic vision for the collection and executed it efficiently.
✅ Product Photography & Editing: Captured and refined high-quality floral imagery for web and marketing use.
✅ Website Optimization: Updated visuals to enhance brand storytelling and maintain consumer interest.
✅ Strategic Seasonal Planning: Designed the collection to bridge the gap between peak sales periods, keeping the website fresh and visually engaging.
This rapid yet impactful project successfully reinforced the brand’s aesthetic, created a seamless seasonal transition, and ensured that the website remained dynamic and engaging during a traditionally slower period.
