Strategic Packaging Redesign for Brand Elevation

In collaboration with a dedicated work group, I led a transformative project focused on redesigning the packaging for four key products to elevate the Milk Makeup's brand identity and strengthen market positioning. This project encompassed every detail, from initial concept to final execution, ensuring a cohesive and impactful result.

Project Overview:
• Strategic Packaging Redesign: Conceptualized and developed primary and secondary packaging solutions tailored to each product’s unique characteristics.
• Cost-Effective Production: Created detailed bill of materials to ensure cost-effective production without compromising quality.
• Testing & Validation: Established testing objectives to validate the durability, functionality, and aesthetic appeal of the new packaging designs.
• PR Launch Strategies: Devised comprehensive public relations launch plans to generate excitement and engagement around the new product packaging.
• Creative Briefs: Crafted meticulous creative briefs for each product, outlining key messaging, target audience, and visual direction to ensure consistency with the overarching brand vision.

Key Highlights:

✅ Timelines & Artwork Development: Managed timelines and developed artwork that aligned with brand standards and market demands.
✅ Attention to Detail: Ensured that each element of the packaging redesign was executed with meticulous attention to detail for maximum impact.
✅ Brand Identity Elevation: Successfully elevated the brand’s identity, creating packaging that resonated with consumers and fostered brand loyalty.
✅ Collaboration & Execution: Worked closely with cross-functional teams to ensure seamless execution and delivery of the project.

This comprehensive packaging redesign initiative not only strengthened the brand’s visual identity but also enhanced market appeal, driving engagement and fostering long-term consumer loyalty.