Valentines Day 2025

This Valentine’s Day, we redefined love beyond romance, embracing community, gratitude, and nourishment. Inspired by the connection between food and flowers, we partnered with World Central Kitchen to support those affected by the recent fires in Los Angeles. Through this campaign, we blended fashion-forward floral design with a heartfelt mission—proving that beauty and generosity go hand in hand.
Project Overview:
• Trend-Driven Floral Design: Integrated fashion-inspired elements into a diverse Valentine’s collection.
• Charitable Partnership: 10% of proceeds donated to World Central Kitchen to provide meals for families and first responders.
• Community Engagement: Delivered floral arrangements and handwritten notes to local fire stations in gratitude for their service.
• Inclusive Price Points: Designed a broad assortment of over 25 arrangements at varying price ranges to expand accessibility.
Key Highlights:
✅ Three Signature Themes: A mix of innovative and classic designs, prioritizing bestsellers and timeless arrangements.
✅ Efficient Production: Shot over 25 individual arrangements—no staging, focusing on clear, product-driven imagery.
✅ Rapid Execution: Conceptualized, photographed, edited, and launched in just three days.
✅ Collaborative Effort: Half of the shoot led by Aja, with the remaining photography, editing, and creative direction managed by me.
✅ Social Impact: Encouraged community participation through #LoveNourishesLA, inspiring acts of kindness and storytelling.
This campaign balanced commercial success with heartfelt purpose, proving that florals can be both a statement of love and a force for good. By combining trend-conscious design with meaningful impact, we reached a wider audience while reinforcing the power of giving back.