Classic Collection

To enhance accessibility and increase same-day sales, we expanded our Daily Arrangements Collection, introducing more readily available floral designs at a wider range of price points. By curating a selection of timeless favorites, we catered to Mark’s Garden’s established luxury clientele while making elegant floral arrangements more accessible for everyday occasions.
Project Overview:
• Expanded Daily Collection: Added more arrangements available for same-day orders.
• Strategic Pricing: Introduced lower price points to attract a broader customer base while maintaining luxury quality.
• Optimized Existing Assets: Edited and repurposed past product photography, seamlessly integrating them with the Winter Collection aesthetic.
• Sales Growth Strategy: Aimed to boost daily orders by 30% by leveraging Mark’s Garden’s signature style and customer loyalty.
Key Highlights:
✅ Curated Classic Favorites: Focused on best-selling designs that resonate with our high-end clientele.
✅ Luxury Meets Accessibility: Maintained high-end quality while introducing more price-conscious options.
✅ Visual Cohesion: Edited past photos to align with the refined aesthetic of our Winter Collection.
✅ Seamless Website Update: Optimized product listings to enhance the online shopping experience.
This initiative reinforced Mark’s Garden’s reputation for timeless floral excellence while modernizing the shopping experience with more flexible, same-day options. By blending classic luxury with greater accessibility, we positioned the brand for increased engagement and growth in daily orders.